April 19, 2008

THE 13% ARE EASILY SURPRISED:

Intelligent Design doc 'Expelled' surprises w/Top 10 finish! (Steve Mason, 4/19/08, Fantasy Moguls)

One surprise success this weekend is Expelled: No Intelligence Allowed, a new doc from Nathan Frankowski featuring conservative commentator Ben Stein. Clearly Rocky Mountain Pictures has engineered a successful faith-based marketing campaign for this anti-evolution treatise. On 1,052 screens, the film finished #8 on Friday with $1.12M, and it'll wrap the weekend with at least $3.1M. Expelled has dramatically out-performed a documentary from the other end of the political spectrum.

The tongue-in-cheek Where in the World is Osama Bin Laden (Weinstein) from Morgan Spurlock, the Oscar nominated filmmaker behind the hit doc Super Size Me. The poorly-reviewed pseudo-doc generated a dismal $363 Per Theatre Average on Friday in its 102 engagements, and it will likely deliver only $140,000 over the 3-day. Expelled will deliver a weekend Per Theatre Average of $3,000 or so compared to Spurlock's $1,300 despite the fact that Where in the World is in very limited release.

Posted by Orrin Judd at April 19, 2008 1:24 PM
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