April 27, 2008


New battle cry of U.S. consumers: 'Get the cheap stuff!' (Michael Barbaro and Eric Dash, April 27, 2008, IHT)

Stung by rising gasoline and food prices, Americans are finding creative ways to cut costs on routine items like groceries and clothing, forcing retailers, restaurants and manufacturers to decode the tastes of a suddenly thrifty public.

Spending data and interviews around the country show that middle- and working-class consumers are starting to switch from name brands to cheaper alternatives, to eat in instead of dining out and to fly at unusual hours to shave dollars off airfares.

New? Why do they think we've had a quarter century of deflation?

Posted by Orrin Judd at April 27, 2008 10:25 AM
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