March 9, 2008

BRANDITOS:

Clinton's Knack for Latinos (Ruben Navarrette, 3/09/08, Real Clear Politics)

[W]hat some in the media and the activist world like to frame as Obama's difficulty in attracting Latinos, I prefer to think of as Clinton's knack for it. She has the Clinton brand and when it comes to politics, Latinos are famously brand loyal. She was also first into the market, snagging endorsements and setting up her organization in the Southwest. Meanwhile, Obama came late to the realization that Latinos would be important in this election.

They certainly have been. And they'll be even more important in the fall election, where -- if Democrats aren't careful -- they might lose many Latino voters to Republican John McCain. The Arizona senator has done exceptionally well with Latinos in his home state. In his 1998 re-election, McCain earned 65 percent of the Latino vote. In 2004, it was more than 70 percent.

And that was before McCain joined with Sen. Ted Kennedy to introduce their immigration reform bill that would have offered a pathway to legalization for millions of illegal immigrants.


W could go a long way towards swiping the brand permanently by issuing a blanket amnesty.

Posted by Orrin Judd at March 9, 2008 9:28 AM
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