WE ARE ALL FREE MARKETEERRS NOW (via The Mother Judd):

Anarchists in the Aisles? Stores Provide a Stage (IAN URBINA, 12/24/07, NY Times)

This is the season of frenetic shopping, but for a devious few people it’s also the season of spirited shopdropping.

Otherwise known as reverse shoplifting, shopdropping involves surreptitiously putting things in stores, rather than illegally taking them out, and the motivations vary.

Anti-consumerist artists slip replica products packaged with political messages onto shelves while religious proselytizers insert pamphlets between the pages of gay-and-lesbian readings at book stores.

Self-published authors sneak their works into the “new releases” section, while personal trainers put their business cards into weight-loss books, and aspiring professional photographers make homemade cards — their Web site address included, of course — and covertly plant them into stationery-store racks.

“Everyone else is pushing their product, so why shouldn’t we?” said Jeff Eyrich, a producer for several independent bands, who puts stacks of his bands’ CDs — marked “free” — on music racks at Starbucks whenever the cashiers look away.

Though not new, shopdropping has grown in popularity in recent years, especially as artists have gathered to swap tactics at Web sites like Shopdropping.net, and groups like the Anti-Advertising Agency, a political art collective, do training workshops open to the public.

Consumerism isn't anti-consumerism.

Posted by Orrin Judd at December 25, 2007 9:54 AM