August 22, 2007

TALK FAR ENOIUGH DOWN TO KIDS AND THE ELITES CAN REACH MIDDLE AMERICA:

Disney hits high notes with 'High School Musical 2' (LA Times, August 22, 2007)

Disney Channel's unprecedented ratings success didn't end when the credits rolled for Friday's record-setting premiere of "High School Musical 2."

With that premiere drawing 17.24 million viewers -- the largest audience in cable television history -- Disney Channel averaged 5.93 million viewers for its prime-time programming from Aug. 13 through Monday, making it the third-most-watched network of the week, according to figures released Tuesday by Nielsen Media Research.

Posted by Orrin Judd at August 22, 2007 12:00 AM
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