BACK TO THE SECOND WAY:

The end of New Labour (George Jones and Toby Helm, 11/05/2007, Daily Telegraph)

Labour set the stage for a new era under Gordon Brown yesterday by unceremoniously dumping Tony Blair's "New Labour" brand within minutes of the Prime Minister delivering an emotional and stage-managed resignation statement.

Tony Blair acknowledges the applause of supporters at Trimdon Labour Club after announcing his resignation
Tony Blair acknowledges the applause of supporters at Trimdon Labour Club after announcing his resignation. 'I did it my way,' he told them

As Mr Blair admitted that he had not always lived up to the public's high expectations when he entered Downing Street a decade ago, the "New Labour, New Britain" logo - the defining symbol of his leadership - was removed from the party's website and replaced with plain "Labour" and the red rose symbol.

The move emphasised the determination of senior Labour figures to regain hundreds of thousands of traditional supporters who have come to associate New Labour with a betrayal of the party's values. Mr Blair launched the name at his first conference as leader in 1994 at the start of a relentless programme of modernisation.

Enough modernity, back to the 30s!

Posted by Orrin Judd at May 10, 2007 11:23 PM