April 23, 2004

60-40 NATION:

72% Voters Know Where Bush Stands (RasmussenReports.com, April 22, 2004)

While many pundits are dismissive of the President's communications skills, 72% of Americans say they have a "clear idea of where he stands on the key issues facing the nation today." Just 14% say they do not.

These figures include 84% of Republicans, 63% of Democrats, and 71% of unaffiliated voters.

As for Senator John Kerry, just 47% say they have a clear idea of where he stands on key issues. Thirty-four percent do not.

Just 58% of Democrats say they have a clear idea of where Kerry stands along with 36% of Republicans and 46% of unaffiliated voters.

The fact that Senator Kerry is competitive with President Bush while fewer than half the voters have a clear idea where he stands reinforces the notion that the election is a referendum on the incumbent.

This suggests that Kerry's best position is to try and keep the spotlight on President Bush. Democrats are united in their desire for victory, but are divided when it comes to America's role in the world and other key issues. As Senator Kerry's views become clear to more voters, he runs the risk of alienating some who support him now.

The Rasmussen Reports survey also found that 47% of voters believe President Bush is more conservative than they are. A similar number, 51%, say that Senator Kerry is more liberal. Thirty-five percent (35%) say that Bush is generally close to their views while 27% say the same of Kerry.


In the primaries, being a blank slate was a boon to the Senator, who became the repository of Democrat dreams for beating George Bush. But now Karl Rove has the chalk.

Posted by Orrin Judd at April 23, 2004 8:23 AM
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