August 21, 2003
THE TREND-SUCKING DILETTANTES IN TOWN ARE ON OUR SIDE?
Hip to Be Square: Its geting cooler to be conservative (Gavin McInnes, August 11, 2003, The American Conservative)If you ask the average American Conservative subscriber about the kids today, he will probably put down his cigar and complain, Theyre a bunch of knee-jerk liberals still brainwashed by the communist propaganda that worked so well on their parents. Theyre against invading Iraq because all war is bad. Theyre against Israel because when it comes to light skin versus dark skin, the latter is always right, and theyre pro-immigration for exactly the same reasons. Id like to argue, but hes right.
I should know. I run a $10 million corporation called VICE that has been deep inside the heads of 18-30s for the past 10 years. According to the Cassandra Report (a trend-spotting cool hunter that charges corporations tens of thousands of dollars to tell them whats hip), our magazine is the number one read for women aged 19-24 and for men aged 25-30. Thats better than Maxim, Jane, or even the New Yorker. Since the Cassandra Report was made public, our magazine has branched out into retail (stores in Toronto, Los Angeles, and New York), film (four in production including director Spike Jonzes next picture), and TV (on Showtime). We are a successful company that has made its money recognizing cool, and the one thing that has been painfully clear to us over the years is that it is not cool to be conservative. In fact, the majority of our readership (white, straight, middle-class, American) is only totally positive about one thing: being white, straight, middle-class, and American is wackor, at least, it was wack.
Call me a blind optimist, but I see a light at the end of the anti-American tunnel, a new trend of young people tired of being lied to for the sake of the greater good. The New York Times dubbed them Hipublicans. Demographics expert Michael Adams labels them Social Hedonists, and when our magazine did a feature on them we called them The New Conservatives. We did the piece because it became impossible to ignore a difference in the reactions to some of our more right-wing reporting. A new group was emerging, and the vitriolic You dudes are all Nazis letters were being replaced by ones saying You dudes are finally telling the truth.
Just great...this'll treble the price of Margaret Thatcher cheesecake photos at E-Bay. Posted by Orrin Judd at August 21, 2003 8:31 PM
