YOU'VE SAID IT ALL

Summer Beers From Campy to Classy (C. Spencer Beggs, July 05, 2003, Fox News)

[I]f PBR and Rheingold are too hip or too hip replacement for your tastes, a new breed of swanky imported brews has infiltrated the scene this summer. Hefeweizen, a Bavarian wheat beer with a yeasty taste, is leading the way for the growing niche market.

Brian Yost, vice president of beverages and restaurants at Marriot, said his company has added a hefeweizen, Ayinger Brau Weisse, to its summer lineup of beers in 2,000 bars and restaurants.

"They just happen to be a great summer beverage," he said. "They're full-flavored, but they also happen to be refreshing and easy-drinking." [...]

Dave Pollack, a sales manager for beer importer B. United International, said that beer aficionados, male and female, are looking for the newest thing.

"We've seen a constant demand for something new, something interesting," he said.

As if the very idea of "new" weren't repellent enough in its own right, here's the advantage of always drinking Bud: every single bar, restaurant, and store in America has it. Posted by Orrin Judd at July 9, 2003 8:04 AM