December 1, 2002

MEN ARE FROM MARS, WOMEN ARE JUST STRANGE:

Hate packed malls? You must be a man (LUCIO GUERRERO, December 1, 2002, Chicago Sun-Times)
When it comes to exciting a female shopper there is only one thing better than a half-off sale--large crowds.

Yes, go figure, women like a bustling shopping mall. The more people the better.

"Women get more excited when they see a crowded mall," said Kirk Wakefield, marketing department chairman at Baylor University's Hankamer School of Business, which released a study on mall behaviors just in time for the holiday season.

"Men, of course, want to get in and get out and don't care to have others there to interfere with completing the task. Women welcome the interaction."


How can we ever hope to understand them when they're barely the same species? Posted by Orrin Judd at December 1, 2002 10:19 AM
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