SHOULDN'T IT BE "POPULAR CARPENTRY"?:

Different Face for Cover of Popular Mechanics (DAVID CARR, November 4, 2002, NY Times)

In the universe of male subjects for magazine covers, there are only a few sure things. Ben Affleck is a winner, and George Clooney is always a good bet to do well on the newsstand. But few can anchor a magazine like Jesus, a cover subject who brings them back year after year, particularly for news magazines like Time, Newsweek and U.S. News & World Report.

Now the appeal of Jesus has found a surprisingly new home--the cover of Popular Mechanics.

This is an example of why its kind of silly to talk about the Democrats appealing to "NASCAR Democrats". The party can't both appeal to Southern white males and attack the culture of the religious. The marketers at Popular Mechanics seem to understand the mind of the white male a heck of a lot better than the Democrats do. Posted by Orrin Judd at November 10, 2002 5:16 PM