August 8, 2002
BACK WHEN IRAQ WAS CIVILIZED :
Women to Worship Goddess of Beer (Reuters, Aug 6, 2002)British beer lovers have enlisted the support of a Sumerian goddess in their efforts to shake off the masculine image of their favorite tipple.Fed up with the drink's beer bellied image, the Campaign for Real Ale (Camra) said on Tuesday it had adopted the goddess Ninkasi -- said to have created a recipe for beer 4,000 years ago -- as patron in a bid to attract more women to the pumps.
"We think real British beer is something to be proud of and it should be marketed to women as well as men," said Camra's Mike Benner. "Almost all the advertising we see on our TV screens...is a real turn off for women. Ninkasi, the new Goddess of British beer, is here to change all that."
Ninkasi, worshipped by one of the world's earliest civilizations in what is now Iraq in around 3500 BC, is thought to be one of the early brewers of beer.
What about King Gambrinus? Posted by Orrin Judd at August 8, 2002 10:06 AM