YEAH, BUT WHAT ARE YOU SELLING :

RNC Weighs Ad Blitz (John Bresnahan, May 9, 2002, Roll Call)

White House officials are considering mounting a massive multimillion dollar TVad blitz this fall to trumpet President Bush's record and the need to have a Republican-controlled Congress to help him achieve the rest of the administration's goals.

The Republican National Committee could spend $25 million or more on the ad campaign, according to sources, who cautioned that no final decision has been made on whether the RNC will move forward with the effort.

GOP Congressional leaders and strategists, seeking to counter Democratic success on the grassroots level, believe that "nationalizing"the midterm elections, with a popular Bush as the centerpiece of their campaign, would be a winning strategy heading into November.

Nationalizing the election is the way to go; that's what the Contract with America did in 1994; but that race was run on the issues. The GOP needs to take about five big ideas and hammer them home, with electing a Republican Congress being the way to get action on those issues. If they expect people to vote Republican just because they like President Bush, they're even more delusional than usual. Posted by Orrin Judd at May 9, 2002 3:24 PM