April 13, 2021

THANKS, COVID!:

Social Capitalism | by Edoardo Campanella (EDOARDO CAMPANELLA, Apr. 12th, 2021, Project Syndicate)

In the case of the pandemic, social capital provided the first line of defense against the virus when vaccines and effective medical treatments had not yet become available. Here, individuals taking steps to prevent contagion provided a public good. Each conscious act aimed at reducing exposure to the virus lowered the probability of infection for the rest of the community. In the jargon of economists, those who reduced their mobility and social interactions internalized a negative externality that they otherwise would have imposed on society.

A sense of attachment to a larger group induces people to tolerate the high individual costs of cautious behaviors. A large and growing body of academic research has shown that spontaneous social distancing is more likely in places with better-developed civic cultures. For example, a European cross-country comparison found that "a one standard deviation increase in social capital [led] to between 14% and 40% fewer COVID-19 cases per capita accumulated from mid-March until end of June [2020], as well as between 7% and 16% fewer excess deaths."

Moreover, places with high social capital tend to be more economically vibrant and civic-minded than places where people are isolated. Not surprisingly, in the early stages of the pandemic, the virus spread more rapidly in densely populated cities like Paris, New York, London, and Milan, because nobody realized what was coming. But as soon as the need for behavioral changes became apparent, inhabitants in more civic-minded areas adopted social distancing measures even before formal restrictions were imposed, and they were more responsive to subsequent state directives.

Social capital also played a key role in powering economies through months of lockdowns and remote working. While digital technologies helped people to stay connected, it was social capital that kept those connections alive. Employees working from home remained productive because they had built up a sense of reciprocal trust, shared identity, and common purpose with their colleagues. And on that basis, many were able to develop entirely new (digital) working relationships.

In most cases, companies ended up expanding their internal social capital during the pandemic. Having partly lost their ability to control their workers directly, they ended up empowering them. With more flexibility to manage their time and lives outside of work, many employees could take on even more responsibility and deliver higher-quality output. According to a cross-country survey by the Boston Consulting Group, 75% of employees maintained or increased their productivity despite the pandemic restrictions.

In today's hybrid workplace, social capital is clearly one of the most important factors behind such results. Unlike its physical counterpart (factories, equipment, and so on), social capital does not deteriorate with use - just the opposite. But like any other form of capital, it needs to be maintained and upgraded, and this will be especially true in the post-pandemic phase.



Posted by at April 13, 2021 7:11 AM

  

« ...AND CHEAPER...: | Main | VIRTUOUS CYCLE: »