April 3, 2019

IF IT TASTES LIKE BEEF IT IS BEEF:

I Tried the Impossible Burger. White Castle, Burger King, and Cheesecake Factory Are Onto Something Big. (Peter Economy, 4/02/19, Inc)

I recently had one of those burger cravings, and decided to track down an Impossible Burger and give it a taste test. Using the locator on the company's website, I quickly found a surprisingly long list of restaurants that sell the burgers in my area. I picked the closest location and headed out.

I placed my order: an Impossible Burger on a bun with lettuce, tomato, and grilled onions. About 7 minutes later, my burger arrived and I took a moment to admire it. It looked like a burger, smelled like a burger, and felt like a burger while I eagerly held it in my hands. As my salivary glands kicked into overdrive, and dove in.

Surprise!

The Impossible Burger didn't just look, smell, and feel like a burger, it tasted like one too. I don't mean "sort of" or "kind of" tasted like a burger -- I mean it really did taste like a real, cow-based burger.

Posted by at April 3, 2019 3:59 AM

  

« THEY ARE INDEED RECOUNTING A NUMBER OF DISTRICTS...: | Main | WELL, THAT'S INCONVENIENT: »