August 26, 2015


Univision's Jorge Ramos' confrontation with Trump over immigration is a case of deja vu (STEPHEN BATTAGLIO AND KATE LINTHICUM, 8/26/15, LA Times)
Every four years, the English-speaking TV world rediscovers Jorge Ramos. [...]

Ramos confronted President Obama in 2012 about his failure to deliver on a promise to enact immigration reform in his first term. He made Obama's Republican opponent, Gov. Mitt Romney, squirm as well after pressing him on his plan for deportation of undocumented immigrants. "He wanted the Hispanic vote and at the same time he was promoting deportation," Ramos said in a 2013 interview. "It was like he was saying 'Vote for me, but I don't want you in this country.'''

Ramos pushes candidates on the issue because he believes that Latino voters are largely ignored until campaign time rolls around.

"I call it the Christopher Columbus syndrome," he said after the 2012 campaign. "They rediscover us every four years." [...]

Ramos, 57, has been called the Walter Cronkite of Spanish-language television. His Univision broadcast, "Noticiero Univision," which he co-anchors with Maria Elena Salinas, is watched by an average of 2 million viewers a night. That represents a much larger audience than what CNN's Wolf Blitzer pulls in the hour.

The Mexican-born Ramos has been the dominant figure in Spanish-language TV news since he joined Univision in 1986. The network's ratings success with telenovelas imported from Mexico has spilled over to his program in the last 30 years.

But he's chosen to use his platform as an advocate for immigration reform, which separates him from traditional TV news anchors.

"I think he sees himself as a voice and someone who can get attention and get answers to certain key questions," said Joe Peyronnin, a former news executive for Univision's competitor, Telemundo.

Peyronnin added that Ramos' independence and fearlessness date back to his work as a TV journalist in Mexico.

"When he worked in Mexico, he quit because his bosses tried to dictate to him what he should say and not say about the government," Peyronnin said.

Posted by at August 26, 2015 7:30 PM

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