June 12, 2013

HIRING IS A SOCIAL DECISION, NOT A BUSINESS ONE:

Why hire? Small businesses are doing more with less (Jose Pagliery, June 12, 2013, CNNMoney)


[S]ome companies that downsized during the crisis are finding that they emerged from the recession as more efficient enterprises.

That's the case for Mimecast, which helps other firms manage their e-mail systems. The British company expanded to the United States in 2009, made its home in Watertown, Mass., and quickly grew to 200 employees here.

CEO Peter Bauer said the company could have hired more, but it created a more engaging website, lessening the need to have as many salespeople knocking on doors and doing in-person demonstrations. Mimecast now has 90 employees in the sales department, although it would have needed more than 120 to achieve the same work it does today.

Having at least 30 fewer workers saves the firm close to $2.7 million a year in salary.

Posted by at June 12, 2013 8:39 PM
  

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