June 8, 2012


The Exchange: Gladwell vs. Simmons IV: Malcolm Gladwell and Bill Simmons trade e-mails on jockosophers and fame in the digital age (Malcolm Gladwell and Bill Simmons on June 6, 2012, Grantland)

SIMMONS: [T]hat Jackson story made me wonder if we (by "we," I mean the sports media) need to recalibrate everything we're doing. Do we really need 25 people crammed in baseball locker rooms fighting for the same mundane quotes? What's our game plan for the fact that -- thanks to the Internet and 24-hour sports stations -- a city like Boston suddenly has four times as many sports media members as it once had? Why are we covering teams the same way we covered them in 1981, just with more people and better equipment? If I could watch any Celtics game and press conference from my house (already possible), and there was a handpicked pool of reporters (maybe three per game, with the people changing every game) responsible for pooling pregame/postgame quotes and mailing them out immediately, could I write the same story (or pretty close)? If we reduced the locker room clutter, would players relax a little more? Would their quotes improve? Would they trust the media more? Why haven't we experimented at all? Any "improvements" in our access have been forgettable. Seriously, what pearls of wisdom are we expecting from NBA coaches during those ridiculous in-game interviews, or from athletes sitting on a podium with dozens of media members firing monotone questions at them? It's like an all-you-can-eat buffet of forgettable quotes, like the $7.99 prime rib extravaganzas at a Vegas casino or something. There's Russell Westbrook at the podium for $7.99! Feast away! We laugh every time Gregg Popovich curmudgeonly swats Craig Sager away with four-word answers, but really, he's performing a public service. He's one of the few people in sports who has the balls to say, "This couldn't be a dumber relationship right now."

I don't blame athletes for retreating into their little sports-cliché cocoons. We've pushed them there, especially because we (and by "we," I mean ESPN and every other media outlet, newspaper or sports blog that blows stuff out of proportion for eyeballs, page views, ratings or whatever) have a tendency to blow provocative quotes out of proportion. For instance, you might remember Larry Bird mentioning on my podcast that he'd rather play with Kobe than LeBron, if only because ESPN ran that answer across our ticker for 24 solid hours. If you listened to the podcast as a whole, his answer wasn't that simple -- Bird was saying that, as a player, he gravitated toward other players who were obsessed with winning. That's what he valued most. Kobe seems similarly obsessed, so that's who Bird picked. It wasn't a pick against LeBron -- in fact, he believed LeBron was the best current basketball player "by far." But Bird was an overcompetitive weirdo, and so is Kobe, so that's why he picked Kobe.
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Posted by at June 8, 2012 5:38 AM

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