May 6, 2011

A SPIN TOO FAR:

Bin Laden operation: Military success, PR fiasco? (Neil Munro, 5/05/11, Daily Caller)

The administration’s clashing desires to celebrate the successful killing of America’s enemy but also to mollify jihad-sympathizers has caused repeated media flubs in the days after the Osama bin Laden raid, say PR experts and Islamic-modernizers.

The fumbles are exemplified by the two-day debate over whether to release photographs of bin Laden’s “gruesome” facial wounds. Officials simultaneously argued that any disrespect shown toward bin Laden’s body would spur violence in Muslim countries, but also that bin Laden was not a leader of Muslims.

On Sunday, President Barack Obama seemingly gave a green-light to the release of photographs when he said that “Bin Laden was not a Muslim leader; he was a mass murderer of Muslims…So his demise should be welcomed by all who believe in peace and human dignity.” On Wednesday, Obama backtracked and formally overruled CIA chief Leon Panetta’s push to release the photos. “It is important for us to make sure that very graphic photos of someone shot in the head are not floating around as incitement to additional violence,” Obama said.

The core conflict is the White House’s “desire to kill bin Laden but also to have the world think we did so respectfully and politely,” said Eric Dezenhall, founder of Dezenhall Resources, a PR firm. “I’m in the PR business, and I don’t think guys like me have the alchemy to persuade the public that something is the opposite of what it is,” he said, adding, “spin only gets you so far.”


How did they think a "kill mission" ended?


Posted by at May 6, 2011 5:26 AM
  

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