WANT TO MAKE MEN GREEN? (via Beppo)::

Real men don’t tote reusable shopping bags (Mary H.J. Farrell, Apr 28, 2011, Consumer Reports)

Is green the new pink? Maybe so. More than 80 percent of respondents to a new study on sustainability said that going green is “more feminine than masculine.” And if men won’t carry reusable bags or water bottles, or drive a Prius, that’s a problem for marketers, says OgilvyEarth, which conducted the study. “Sustainability could use its Marlboro Man moment.”

“More men identified as Green Rejecters, and the ranks of the Super Greens were dominated by women,” said OgilvyEarth in a press release about its research, adding that most respondents were in the middle. But green’s image problem goes beyond gender differences. Those asked said that going green is too expensive, too niche and only for “crunchy granola hippies or rich elite snobs.”

Stop city collection of garbage. We compost and use totes just to cut down on what I have to haul to the dump.

Posted by oj at April 30, 2011 7:15 AM
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