July 21, 2010

FORGIVE THEM MANOLO, FOR THEY HAVE SINNED:

Science: Men Care as Much About Celeb Shoes as Women (Marty Beckerman, 7/21/10, Esquire)

Dutch neuroscientists recently released a study that more or less confirmed the obvious: Not only do women love examining celebrity fashion, their brains actually light up when Julia Roberts is wearing a pair of Louboutins as opposed to, say, a single mother on a check-out line. Clothes officially don't make the woman; the woman makes the clothes. But when The Style Blog asked the researchers on Monday whether men transfer the same kind of "positive emotions" toward famous people's clothes, we got a surprising answer.

"There's no reason to think it would be different for men, and it's not gender-related in the sense that only male celebrities appeal to men or vice versa," said lead scientist Mirre Stallen, a doctoral student at Erasmus University.


And what is science if not assuming you know the answer to one question because you studied another?

Posted by Orrin Judd at July 21, 2010 7:19 PM
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