March 30, 2010

THE INHERENT HOTNESS OF MRS. CLEAVER:

The power of pretty: why fifties fashion is on trend (Laura Craik, 30.03.10, Evening Standard)

Grace Kelly has a lot to answer for. Like Betty Draper of the hit US television series Mad Men. Could Betty have existed if Grace hadn't come first? Given that she is a carbon copy of La Kelly, it is doubtful. For a generation of twentysomethings, hazy about who Grace Kelly was, it is Mad Men's Betty Draper who now best embodies the glacial glamour of the Fifties/early Sixties. It is Betty's weekly chic that has inspired them to explore the decade, in the same way that Kelly did for an older generation.

Anyone doubting the huge sartorial impact of Mad Men need only glance at the last round of autumn/winter collections, shown earlier this month in Paris, to be convinced. When two of the most influential brands in fashion — Prada and Louis Vuitton — evoke the Fifties, you know that this is a look with legs.

Posted by Orrin Judd at March 30, 2010 5:58 AM
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