January 28, 2010

RACE TO MARKET:

The electric car revolution will soon take to the streets (Jim Motavalli, 28 January 2010, Online Opinion)

For years, the promise and hype surrounding electric cars failed to materialise. But as this year’s Detroit auto show demonstrated, major car companies and well-funded startups - fueled by federal clean-energy funding and rapid improvement in lithium-ion batteries - are now producing electric vehicles that will soon be in showrooms. [...]

The North American International Auto Show in Detroit is the domestic auto industry’s biggest annual showcase, and the new models have traditionally been brought out in a son et lumière of dancing girls, deafening music, and dry ice smoke. The few green cars that made it this far were usually for display only - very few actually made it to showrooms. But not this year. It’s become a race to market for green cars, and soon you’ll be able to buy many of the electric vehicles that were on display recently in Detroit.

The auto show featured one hybrid and battery electric car introduction after another.

Posted by Orrin Judd at January 28, 2010 6:26 AM
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