THERE'S A SELLING POINT:

Global warming measures will cost ‘twice as much as predicted’ (Ben Webster, 12/02/09, Times of London)

Preventing runaway global warming may be twice as expensive as previously thought and Britain will have to incur billions of pounds of additional debt to cover its share of the cost, according to the world’s most influential climate change economist.

Lord Stern of Brentford said that future generations would find it easier to pay off the debt than to cope with the consequences of climate change.