November 9, 2009

McARTHUR WINS:

Girly men of Japan just want to have fun (Richard Lloyd Parry, 11/02/09, Times of London)

At the age of 18, Mitsuhiro Matsushita already has a good idea of his ideal future. After he graduates from university a few years of work will be followed by marriage to an industrious wage earner. When children arrive it will be Mitsuhiro who stays at home looking after them, baking cakes and biscuits and living the traditional life of the Japanese housewife.

None of this would be noteworthy but for one thing. Mitsuhiro is not a conventionally minded Japanese woman, but a thoughtful, articulate and fashionably dressed young man. And far from being a marginal eccentric he is a member of a large and growing tribe of Japanese manhood that is attracting the fascinated and anxious attention of companies, academics and the mass media.

Two phrases have been coined to describe them: soshokukei danshi or “herbivorous males”, and Ojo-man – or “girly men”.

Posted by Orrin Judd at November 9, 2009 7:13 AM
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