March 18, 2008


Dusting Off the Archive for the Web (RICHARD PÉREZ-PEÑA, 3/17/08, NY Times)

Sports Illustrated, which faces fierce daily, even hourly, competition with ESPN, Yahoo Sports and others, has something its main rivals do not: a 53-year trove of articles and photos, most of it from an era when the magazine dominated the field of long-form sports writing and color sports photography.

On Thursday, the magazine will introduce the Vault, a free site within that contains all the words Sports Illustrated has ever published and many of the images, along with video and other material, in a searchable database. already draws more than six million unique visitors each month, according to Nielsen Online (publications insist that the true numbers are much higher than Nielsen’s ratings), and executives of the magazine predict the Vault could add five million monthly readers.

“The real hidden value of this is what it does for search,” said John Squires, executive vice president of Time Inc., the Time Warner subsidiary that publishes Sports Illustrated. The move quadruples the site’s volume, he said. “We’ll have to work our way up the search algorithms over time, but eventually, someone searches Johnny Unitas, and is going to pop up.”

Well, we know what we'll post first: William Nack on Secretariat.

Posted by Orrin Judd at March 18, 2008 8:43 PM

Not Sidd Finch? Or Mark Kram (a pseudonym?) on Ali-Frazier III? Or almost anything by Roy Blount or Myron Cope?

Posted by: jim hamlen at March 19, 2008 7:23 AM

Sidd Finch is on-line--we've run it a few times. But the Secretariat thing is the best they've ever run anyway.

Posted by: oj at March 19, 2008 7:43 AM

Rick Reilly on Royal Dornoch
Myron Cope on Howard Cosell
Robert Creamer on Babe Ruth
Frank DeFord on Pete Carril

I've been a subscriber since I was 8 years old, and it's still the best-written magazine on the market.

Posted by: Foos at March 19, 2008 10:06 AM