November 28, 2007


Cyber Monday Online Sales Jump 21 Percent (AP, 11/28/07)

American consumers jammed online shopping sites on Monday, the official start of the holiday season for e-tailers, resulting in robust sales, according to an Internet research company.

ComScore Inc. reported on Tuesday that consumers spent $733 million online on Monday, a 21 percent gain from the same day a year ago. ComScore had expected that sales would exceed the $700 million figure.

While the first Monday after Thanksgiving kicks off the online holiday shopping season, it's not the busiest day for retailers, according to comScore.

Last year, the busiest online shopping day was Wednesday, Dec. 13, generating $667 million in sales. The Monday after Thanksgiving was actually the 12th busiest day in terms of sales for the 2006 holiday period.

Posted by Orrin Judd at November 28, 2007 5:01 PM
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