THINK OF ALL THE ENERGY SAVED BY PEOPLE SHUTTING IT OFF!:

Live Earth branded a foul-mouthed flop (TAHIRA YAQOOB, 9th July 2007, Daily Mail)

Live Earth has been branded a foul-mouthed flop.

Organisers of the global music concert - punctuated by swearing from presenters and performers - had predicted massive viewing figures.

But BBC's live afternoon television coverage attracted an average British audience of just 900,000.

In the evening, when coverage switched from BBC2 to BBC1, the figure rose to just 2.7million.

And the peak audience, which came when Madonna sang at Wembley, was a dismal 4.5million. Three times as many viewers saw the Princess Diana tribute on the same channel six days before.

Two years ago, Live 8 drew a peak television audience of 9.6million while Live Aid notched 10million in 1985.