October 19, 2006


Katie Couric quickly slips down news ratings slope (Susan Young, 10/19/2006, Inside Bay Area)

EVEN NON-NEWS junkies should tremble at the news that last week, the second-season finale of VH-1's "Flavor of Love" garnered 7.5 million viewers, while CBS's evening news with Katie Couric could manage just 7.3 million.

To put this in perspective, Couric spent the week telling viewers about a Congressional scandal and Amish schoolgirls gunned down.

Flavor Fav, formerly of the rap group Public Enemy, was choosing yet another girlfriend in a dubious field that initially included a woman who defecated onstage because she couldn't make it to the restroom in time.

Oh, and Flavor gives the women nicknames because, he admits, after years of substance abuse, his memory is shot.

Flavor didn't even have every newspaper and magazine in the country covering his TV series, unlike Couric who popped up on grocery store tabloid covers like she was a TomKat-Brangelina-Vinnifer cocktail. He didn't blast onto the scene with 13.6 million viewers for his first show, only to slip down to about half that amount.

It's five years after 9-11, with no follow-up, and the economy continues to boom--how much interest need folks take in the news?

Posted by Orrin Judd at October 19, 2006 1:17 PM

It's late and I might be reaching here, but is this woman trying to say that Katie Couric is turning into 'defecation' behind the CBS newsdesk?

And when CBS is force to follow NBC in making big cuts, will Katie be one of them? At $14 mil a year, there's a lot to be cut.

Posted by: jim hamlen at October 20, 2006 12:36 AM