January 3, 2006

WINNOWING THE VIEWERSHIP:

'Lost' is easy to find: Fans can get fixes from iPods, blogs, podcasts, and soon, cellphones. It's a new media model. (Maria Elena Fernandez, January 3, 2006, LA Times)

This season, "Lost" is the fourth-ranked show in total viewers and the all-important 18- to 49-year-old demographic. But "Lost" has become something more, a model for a new media age, one that has far-reaching financial implications for artists and producers as new technology almost demands that they produce original content for Internet sites and blogs, DVDs, podcasts and books.

What's happening with "Lost" is also a harbinger of the changing nature of TV watching itself, dividing its followers into two groups: the loyal audience that tunes in every week and the fans who devour every bit of information made available to them on the Internet, books and magazines.

"The show is the mother ship, but I think with all the new emerging technology, what we've discovered is that the world of 'Lost' is not basically circumscribed by the actual show itself," executive producer Carlton Cuse said.

Other networks and producers are following "Lost" closely to see if this multimedia franchising model can work for them. As technology allows more viewers to tune in how and when they want — most noticeably, commercial free — networks are looking for new ways to distribute their shows as well as spark buzz about them. To that end, network marketers are working closer than ever with the writers and producers to generate campaigns that blend content with marketing strategies.


How do you become a water cooler show when the folks talking about the show at the water cooler are obsessive geeks?

Posted by Orrin Judd at January 3, 2006 12:00 AM
Comments

We spent a large part of the long New Year weekend watching the first season of "Lost." It filled in a lot of gaps, but didn't explain everything. They're advertising a two hour version of "Lost" this month which will explain things further. With our new TV taping system, the show will be automatically taped and ready for our viewing pleasure.

Aside from watching "The Sopranos" on DVD (we don't get HBO), this is the only show that has captured our interest to this extent. I hope the ending isn't a lame, it was all a dream or they're all dead and in purgatory to atone for their sins or they were making a movie about a bunch of people getting lost.

Anyway, we'll probably keep watching to find out how it does end

Posted by: erp at January 3, 2006 10:34 AM

That's the beauty of the internet; it makes everyone into obsessive geeks.

Posted by: Mike Earl at January 3, 2006 10:50 AM

Remember that it only takes a tiny percentage of the population to make a TV show a hit...

Posted by: b at January 3, 2006 11:39 AM

I rented the Lost DVDs over the holidays as well to see what all the hubbub was about. The opening episode was pretty good, but now that I have seen 6 or 7 episodes the formula is starting to get a little stale, which is the way I felt about 6 Feet Under and The Sopranos.

Posted by: ted welter at January 4, 2006 1:01 PM

Its a cover so they can sell downloads of p0rn. Take it to the bathroom o your break.

Posted by: Robert Schwartz at January 5, 2006 5:49 PM
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