DAN RATHER COULDN'T EVEN KEEP HIS OWN JOB:

The Real McCain (ARI BERMAN, December 12, 2005, The Nation)

[T]he senator they saw projected a far more conciliatory image than the trash-talking maverick portrayed in the national media. Before the event he had endorsed teaching "intelligent design" alongside evolution in public schools, and he had expressed support for a rigid state ban on gay marriage that denies government benefits to any unmarried couple. After brief opening remarks, McCain took questions for more than two hours, referring to Reagan as "my hero," invoking the support of other conservatives on issues such as stem-cell research and immigration, and strenuously defending President Bush's Iraq policy.

The détente with conservatives that began with his vigorous embrace of Bush during the 2004 campaign has become a full-on charm offensive. "If he decides to run for President, the friendship has to be re-established," says McCain political consultant Max Fose. "There haven't always been town halls. There hasn't always been a dialogue." McCain isn't just reaching out on the home front. His office holds regular meetings with conservative leaders in South Carolina, where his approval rating sits at 65 percent. He has met with the Rev. Jerry Falwell, whom he denounced as one of the religious right's "peddlers of intolerance" after the 2000 South Carolina primary. After the antitax Club for Growth began running ads against McCain in New Hampshire, a state he won in 2000, he reversed positions and supported a procedural repeal of the estate tax. He has endorsed conservative Republican Ken Blackwell for Ohio governor. At the suggestion of conservative activist and longtime nemesis Grover Norquist, he campaigned for Governor Arnold Schwarzenegger's failed referendum initiatives in California, particularly the "paycheck protection" provision targeting unions' political activities. McCain's likely to be the most requested Republican campaigner in 2006 races. "He's the closest thing to a rock star in the Republican Party today," says Michigan Republican Party chair Saul Anuzis.

Unfortunately, most campaigns are a battle between who a politician is and who he needs to be to win. There have always been two sides to McCain: the conservative loyalist and the unpredictable maverick so often featured in the media. In preparation for 2008, McCain has largely chosen to unveil and market the conservative side. Many conservatives are warming to his routine; some are even beginning to like and trust him. It's fair to assume, though, that the more orthodox conservatives agree with McCain, the more he risks alienating moderates and forfeiting the independence that makes him unique and suggests he could become a great President. It's an uncomfortable predicament for a pragmatic problem solver with sky-high approval ratings and crossover appeal. "He'll have to decide whether he wants to be CBS's favorite senator or the Republican nominee," says Norquist.

Senator McCain learned an invaluable lesson from competing with and working with George W. Bush: no matter how much of your soul you sell to the media they can't make you president and no matter how conservative you go to get the nomination, Republicans can.

Posted by Orrin Judd at November 25, 2005 3:24 PM