September 28, 2005


Did you say dooging or blogging (Jeffrey Goldfarb, 9/28/05, reuters)

Blogs and podcasts may seem to be all the rage, but most of the world has no idea what those words even mean.

A survey of British taxi drivers, pub landlords and hairdressers--often seen as barometers of popular trends in the United Kingdom--found that nearly 90 percent had no idea what a podcast is and more than 70 percent had never heard of blogging.

"When I asked the panel whether people were talking about blogging, they thought I meant dogging," Sarah Carter, the planning director at ad firm DDB London, said Tuesday.

Dogging is the phenomenon of watching couples have sex in semi-secluded places such as out-of-town car parks. News of such events are often spread on Web sites or by using mobile phone text messages.

More people (56 percent) understood the phrase "happy slapping"--a teenage craze that involves assaulting people while capturing it on video with their mobile phones--than podcasting (12 percent) or blogging (28 percent).

"Our research not only shows that there is no buzz about blogging and podcasting outside of our media industry bubble, but also that people have no understanding of what the words mean," Carter said. "It's a real wake-up call."

The blogosphere though is unwakeable.

Posted by Orrin Judd at September 28, 2005 12:27 PM

Or indifferent. What percent of people who run weblogs would continue as long as they had at least one reader? I'd bet most.

Posted by: Annoying Old Guy at September 28, 2005 2:22 PM

0 readers. It's about the blogger, not the reader.

Posted by: oj at September 28, 2005 2:26 PM

OJ -

Stop hurting our feelings.

Posted by: Shelton at September 28, 2005 2:39 PM

It's a bad sign for Britain that its people are more familiar with happy slapping and dogging than the Internet.

Posted by: pj at September 28, 2005 5:21 PM

"Dogging" sounds like a juvenile prank. "Happy slapping" sounds like what you get when you lose the right to keep and bear arms.

Posted by: Lou Gots at September 28, 2005 6:08 PM

Maybe reason a lot of Brits don't know about blogging is that computers aren't in as widespread use. The average Brit doesn't enjoy our standard of living or have access to all our toys. They have free health care though and that more than makes up for all the other stuff they don't have.

Posted by: erp at September 29, 2005 7:41 AM