September 17, 2003

STOP-ACTION NEVER GOES OUT OF STYLE:


Gee, Davey, you're making a comeback
(MATT WEITZ, September 12, 2003, The Dallas Morning News)

It took Mountain Dew to wake up the Evangelical Lutheran Church in America.

An ad agency wanted to use Davey and Goliath, from the animation series owned by the church, for a soda commercial. And they wanted to pay cash.

"They called us up and said 'How much do you want in order to allow us to use Davey and Goliath in a commercial?' " said the Rev. Eric Shafer, ELCA director of communications. "We gave them a number we thought was high, and three weeks later we had a check."

The lesson-oriented series about the misadventures of Davey, a young boy, and his dog, Goliath – who speaks to only Davey – had pretty much lain dormant since its heyday in the '60s and early '70s. The award-winning Mountain Dew commercial is one of a handful of recent pop culture references to the show, including mentions on The Simpsons and MADtv.

Although there were initially some misgivings about commercializing Davey and Goliath, Mr. Shafer said, the money from the commercial primed an ambitious revival of the show, which was originally made by Gumby creators Art and Ruth Clokey in the same labor-intensive, stop-action style.


A Sunday morning staple of our childhood--now if they'd just bring back Roller Derby...

Posted by Orrin Judd at September 17, 2003 12:18 AM
Comments

I loved D + G as a child and continually amazed
when I meet people who have never heard of it.
Best thing the Lutherans have produced since
Bach.

They are available on VHS.

Posted by: J.H. at September 17, 2003 9:14 AM

Yup, I loved it, too. But then, I also pine for the days of Ray Harryhausen's Dynamation...

Posted by: Bruce Cleaver at September 17, 2003 9:58 AM

I miss Johnny Quest.

Posted by: Bartman at September 17, 2003 10:51 AM

StarBlazer's anyone?

Posted by: J.H. at September 17, 2003 11:10 AM

Garfield Goose, Emperor of the United States (or was it King? )

Posted by: Raoul Ortega at September 17, 2003 11:21 AM

TNN did bring back Roller Derby, briefly, as Roller Jam.

Posted by: Andrew Moore at September 17, 2003 3:46 PM

There are some sporadic attempts to revive roller derby. The sport never lost its popularity. What really killed it was greed, mismanagement, and terrible marketing.

I write about the sport daily, in the hope that the sport will make a comeback.

Posted by: Wayne Hurlbert at November 9, 2003 11:44 PM
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