September 20, 2003

PHIL AND THE BIG IDEA: A LESSON IN ECONOMICS:

David vs. Cash Flow: Bob the Tomato and Larry the Cucumber are in a pickle. (JONATHAN EIG, September 19, 2003 , Wall Street Journal)

Last November, Bob the Tomato and Larry the Cucumber were big Hollywood stars. Now they're in a pickle.

"Jonah: A VeggieTales Movie" was one of the season's surprise hits, grossing more than $24 million at the box office, though its success was no surprise to longtime fans of Bob, Larry and the rest of the cartoon evangelical vegetables.

VeggieTales have dominated the Christian video market for the better part of a decade. The stories are silly and cute, with pop-culture references sprinkled throughout. Their messages are decidedly uncomplicated. If a child is unsure what to make of "Josh and the Big Wall," in which salad greens fight the battle of Jericho, the answer is right there on the front of the box. "A Lesson in Obedience," it says.

After its triumphant transition to the big screen, the company responsible for the VeggieTales franchise, Big Idea Productions, seemed a step closer to one of the goals stated on its Web site: "To become one of the top five family media brands in the country [rivaling Disney, Time Warner and other giants], and the most trusted of the family media brands."


Anybody seen The Ballad of Little Joe yet?

Posted by Orrin Judd at September 20, 2003 7:58 AM
Comments

How about O Veggie Where Art Thou?

Posted by: Paul Cella at September 20, 2003 8:06 AM
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