March 26, 2002


Oscars TV Ratings Hit Low Mark (David Bauder, March 25, 2002, AP)
ABC estimated the telecast drew 41.8 million viewers, down from the 42.9 million people who watched in 2001.

The viewership figure was the lowest since 1997, when just over 40 million people were watching as "The English Patient" was named best picture. The rating was smaller this year, even though the viewership figure was higher, because there are more homes with televisions now than in 1997.

Earlier Monday, Nielsen's preliminary measurements of the 53 biggest media markets were up 2 percent over last year. But the numbers sank when smaller cities and rural areas were taken into account.

"This had, obviously, less appeal in the heartland than in recent years," said Larry Hyams, ABC's chief researcher.

Here's an idea, try finding a host whom the heartland doesn't hate. Posted by Orrin Judd at March 26, 2002 10:33 PM
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