June 11, 2008


New iPhone a baseball fan's best friend (Mark Newman, 6/09/08, MLB.com)

That new iPhone that so many people are talking about right now will be available just before the All-Star break, and it will have one particularly impressive feature in addition to that 3G connectivity and corporate e-mail:


Major League Baseball Advanced Media designed a custom application called MLB At Bat exclusively for the iPhone 3G that was introduced amid much fanfare by Steve Jobs at Apple's WWDC keynote on Monday in San Francisco.

Jeremy Schoenherr and Rob Spychala, technical architects for MLB.com Mobile, played a role in that demonstration on the stage by unveiling the app. Images were carried on wire stories all over the Internet, showing how the national pastime once again will reach into another massive space in the population.

"It's a good example of the popularity of baseball," Adam Ritter, MLBAM's vice president of wireless, said from the event. "MLB At Bat will constantly update all the data of each game. You not only get to see all the data, but a couple of minutes after that, you get to see the play that put your team ahead or that great defensive play.

"It's going to be very exciting as a fan. You're going to get video and highlights in an application and see your favorite Major League players. You start with the quality of the content, and then consider the device itself, the screen resolution, the fact that it's twice as fast and will connect on wi-fi -- it just looks beautiful."

Didn't think I was the only guy who used his mobile phone only as a portable browser.

Posted by Orrin Judd at June 11, 2008 11:28 AM

It was my birthday last Sunday (I turned 43) and my wife got me MLB.com audio. I can get the live radio broadcasts of any game (either team's announcer). Sure that is pretty low tech in the grand scheme of things. I could have gotten the MLB.com video equivalent; however, I just like listening to the radio guys.

Even though I am now in Washington (state) and have to suffer through the dreadful Mariners, I can still listen to the Twins, Cubs or even the Royals. When I lived in Omaha, I was able to pick up those 3 teams on the radio. I love Pat Hughes and Ron Santo.

Posted by: pchuck at June 11, 2008 6:30 PM

I buy it every year just to get Scully and Uecker.

Posted by: oj at June 11, 2008 8:37 PM

Love Pat and Ron.

The video highlights on the phone thingy? The English Premier League has had it for some time now. Nothing like being out of town or out of the house and watching the Man Utd goals go in nearly in real time. Good to see MLB is catching up to the greatest sports league in the world though.

Posted by: Jim in Chicago at June 11, 2008 10:16 PM

Can't you just see all the soccer doofusses, sitting there waiting for the phone to ring with a highlight...any highlight...please....

Posted by: oj at June 12, 2008 8:16 AM

the dreadful Mariners

This year they would need to improve enough to be merely "dreadful."

Posted by: Raoul Ortega at June 12, 2008 8:24 AM

Raoul: The M's are a grease fire. First, they need to get rid of Richie Sexton. He is the highest paid player ($15 million) to not bat his weight. He is batting .217 and his weight is 237 lbs.

Posted by: pchuck at June 12, 2008 8:48 AM