March 31, 2008

BEFRIENDING THE SHUT-INS:

Blogger outreach boosts McCain (Stephen Dinan, March 31, 2008, Washington Times)

"During the unpleasantness, whenever Senator McCain put himself in front of reporters, the question was always, 'How much did you raise today, when are you dropping out,' " said Patrick Hynes, a conservative blogger who Mr. McCain hired in 2006. "And then we'd put him on the phone with bloggers, and they'd want to talk about Iraq, and pork and chasing down al Qaeda."

For the campaign, it came down to deploying the campaign's best asset — Mr. McCain himself — in a forum where he can excel.

Mr. Hynes said the back-and-forth with bloggers took "a great deal of sting out of the criticisms" over immigration, Mr. McCain's push for campaign-finance changes and other areas where conservatives have registered their discontent with the senator, who has secured enough delegates to win the Republican Party's presidential nomination.

"It gave him a microphone when others had already left the building," said David All, one of the Republicans' Web pioneers who runs Slate Card.com and who said Mr. McCain has benefited from Mr. Hynes' ties to bloggers. "That very much symbolizes the role of bloggers: We don't have editors to report to, and there isn't a big meeting with editors every morning. What that comes down to is personal relationships."


Pretend they matter and they'll let you eat saltines in bed.

Posted by Orrin Judd at March 31, 2008 8:00 AM
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