September 21, 2004
EVEN THAT PERCENTAGE LOOKS PRETTY CLOSE:
Masked revelers prefer Bush: Get this one: Halloween mask sales predictor says incumbent will beat Kerry in November. (Parija Bhatnagar, 9/21/04, CNN/Money)
Forget about the guesswork from the political pundits and ignore all those election polls.Posted by Orrin Judd at September 21, 2004 5:01 PM
The real key to predicting the outcome of the presidential election is this year's face-off of the Halloween masks.
It's as unscientific as it gets, but the theory, according to some people in the costume business, is that the winner in every election since 1980 has been the candidate whose masks were most popular on Halloween.
So far this year, Bush masks have been outselling those of Democratic presidential nominee John Kerry by a 57 percent to 43 percent margin, according to one outfit, BuyCostumes.com, the online arm of Wisconsin-based costume marketer Buyseasons Inc.